DMJ Consulting on Posterous

http://dmjconsulting.com

Donna Johnson

Since 1996, Donna of DMJ Consulting has been providing business services to small business, non-profit, professional and corporate clients.

For-profit and Pro-Bono projects have included:

*social marketing assistance using new marketing or attraction marketing strategies and techniques
*graphic design and desktop publishing of traditional marketing materials
*customer database creation, management and mass distribution (via direct mail and e-mail)
*research, collaboration, technical writing coupled with graphic design and desktop publishing of large documents (i.e., books and reports) - including spreadsheets, graphs and other graphics to accompany text

 

Book Review: Paper Blog + Business Novel Delivers Well

[First Part of Review]

Part 2 of Book Review

I believe that as you read Tony Hsieh's "Delivering Happiness" book (@dhbook), you will see, as I have, that his unique perspective on life permeates everything he does. This includes the unique way he has chosen to wrote this book; and what he has purposefully selected to include in it.

If you are an "old school" business person, you might say that Tony's being too open for a sitting CEO of a large corporation. You also might expect for his book to be a self-serving diatribe from someone who is a bit too overconfident after a big business win. However, I think you would be wrong about both.

I totally get what Tony has done and very much appreciate his dedication to sharing openly and helping other entrepreneurs. I won't go into a lot of detail and spoil it for you. So, be sure to get your own copy so you can read and see for yourself.

I can say that this "business" book reads like part-blog plus part-novel. I have found it easy to read and captivating. I have finished more than half of it within only a day or so, and hope to finish the rest after I make dinner for my family in a few moments.

From my own business writing perspective, it is very well organized and strategically written. There are inherent flaws because he didn't use a ghost writer (which he warns us about in the foreword). In my opinion, I like the authenticity that these minor flaws bring to this written work. It makes it seem like more of a blog in paper form -- and because I am a blogger, I definitely appreciate that.

Tony creates a great flow, using linked references, that unfolds and makes sense as you continue reading. At one point, he shared a bizarre side note about his most beloved caffeinated beverage and rave parties. I didn't get it, at first, because I don't drink it (nor go to raves). However, I kept reading and now can appreciate the reference. He seems to enjoy setting you up so that he can explain a deeper story. I feel that this strength in his writing - using references and building the story - has allowed him to authentically share his story in an open and honest fashion without sounding full of himself.

Have you started reading Delivering Happiness, yet? Do you like it? Do you agree with my perspective or not and why not? Send me a tweet or leave a comment and let me know your thoughts.

Sincerely,

Donna

@DMJConsulting

dmjboxbe@boxbe.com

DH Blog: http://www.deliveringhappinessbook.com/

DH Tweets: http://www.twitter.com/dhbook

Business Bookstore: http://businessbooks.dmjconsulting.com/

 

Posted
 

Business Book Review on CEO Tony Hsieh's memoir - Cannot put it down! Reads like novel instead of business book. @dhbook

Business Book Review on CEO Tony Hsieh's memoir - Love it! Reads like novel instead of business leadership book. @dhbook

Business Book Review*
Delivering Happiness: A Path to Profits, Passion, and Purpose
  by Tony Hsieh (CEO @Zappos)

I have truly been enjoying Tony Hsieh's book. He has been blessed with memories of a life of entrepreneurship, and a playful perspective towards working and studying which has shaped his service-oriented business philosophy. He is brilliant and unique and a very good storyteller.

I was, initially, nervous about reviewing his book because I hate to give bad reviews. However, Tony's writing skills have exceeded my expectations. (I wonder if he writes a lot of his own copy at the office, as well.) His choice to write this on his own without a ghost writer was wise because it has kept the book authentic and very engaging. I feel like I am reading a novel instead of a typical business leadership book.

I am currently on page 29 and only stopped reading because I had a very long day yesterday and needed to get some sleep. This book has made me want to go hide somewhere until I finish it, but I have a family to take care of. So, I will progressively post my reviews as I read over the next week or two.

If you would like to purchase your own copy from my amazon bookstore, see my business website. Also, I am doing a drawing between now and July 4th where I will give away a free copy of this book. Also, please see the business website for more details about the drawing.

Sincerely,

Donna

328

Twitter:
@DMJConsulting

Business Website:
http://dmjconsulting.com

*Disclaimer: I purchased my own copy of this book via Amazon Kindle before receiving free bound copies from the publisher. Nevertheless, this book review is my own opinion only. It's also a progressive review, which means that I'll be sharing my thoughts over time as I continue to read it, instead of posting one long review all at one time.

Posted
 

Updated: Fascinating CEO 2 Watch: Tony Hsieh - Zappos - new book release 6/7 "Delivering Happiness"

Update:

I am overjoyed to have received my purchased (via Kindle) and free*copies of Delivering Happiness.
I'll be blogging about my opinion of it (via regular and micro blogs) over the next week and until I finish the book.
If you'd like to take part in the drawing for a free copy of the book, see the guest book for instructions on how to enter. You can click the link in this paragraph or see the side bar on this page.
------Initial Post---------
A fascinating CEO to watch is Tony Hsieh of Zappos.com, who has his first brand new book release coming on June 7, 2010.

"Delivering Happiness: A Path to Profits, Passion and Purpose"

I've admired him for a couple of years since I first heard about his outstanding customer service philosophy and focus, along with his committed engagement in social marketing (via @Zappos). Truly I am looking forward to learning more directly from Tony via his new book.
Update:
I will be tweeting/blogging my review as I read throughout this week, as I just received my copy from the publisher.
If you'd like to follow me on twitter, click @DMJConsulting
Order your advanced copy at:
Thanks for reading my blog posts and connecting with me online!
Sincerely,
Donna
Email Me:
Call Me:
678-894-4800
Snail Mail Me:
PO Box 491806; Atlanta, GA 30349
Link In with Me:
Tweet Me:
@DMJConsulting
I'd love to connect with you. Leave a comment or send me a note.

Posted via email from DMJ Consulting on Posterous

*According to FTC rules, I am fully disclosing that this book was received as a free gift from Tony Hsieh's publisher. However, I also purchased my own copy via Amazon's Kindle PC application. My review of this book is my own opinion of it.

 

Posted
 

#TweetTip If u want to master social marketing learn from @MariSmith - #1 teacher http://marismith.com/smmastery/

If you want to really master social media marketing for your business or non-profit endeavor, then be sure to follow and learn from Real Experts.

Mari Smith is the Top Teaching-Coaching Expert in Social Media Marketing. Mari is the Experts' Expert in SMM. Many other Real Experts use her expertise to train their own staff and clients.

Go read more about her: google her and view her youtube tutorials. You'll see that this is true.

Link:
http://marismith.com/smmastery/
(This is not an affiliate link. Mari is one of my mentors and highly recommended by many business professionals.)

Out of all of the many many folks I follow in the social media arena, Mari Smith is the premier expert. She truly stays informed and delivers what you need to know concisely and clearly on all of the forms of social media. She's a great communicator and easy to listen to and learn from.

From Mari's own words:

Message from Mari: "I'm so excited to meet you at my EXCLUSIVE Social Marketing Mastery IMMERSION Program coming up on June 11-12 and September 3-4! You'll get hands-on training on everything you need to know to master social media success for your business, become a highly sought-after industry leader, and dramatically increase your revenue... or your money back!!!(In fact, I have crazy offer on right now - scroll down to read more, or click here for the fast link).
We'll be covering basic, intermediate and advanced Facebook, Twitter, YouTube, LinkedIn and Social Media Marketing strategies, techniques, short-cuts, systems and more. Everything in the Immersion program is designed to help you skyrocket your business!"

Plug into the information that she provides online and decide to invest in your social marketing by learning from a real expert like Mari Smith.

Posted
 

survey

I'm curious about online community and social marketing.

Take my survey at:

http://www.surveymonkey.com/s/TB7CPS7

For a free motivational download after you complete the survey, e-mail me your answer to question #8.

--Donna
dmjboxbe@boxbe.com
Posted
 

Real Community <<=>> Mutual Respect

COMMENTS ON: Facebook and Privacy: It’s Time to Move On [VIDEO]

I agree with several of the other comments I've seen here. I agree that we (fb consumers) deserve the respect of FB providers - allow us to opt-in as we see fit, instead of just providing an after-thought opportunity to opt-out. I also agree that, as far as I can tell at this time, the current changes are merely cosmetic and attempts at pacification. It doesn't "feel" like a apology (which it should be) nor a true change of attitude (a pervasive, underlying disrespect of the FB consumers). I am also a former and potential future FB advertiser, and this has made it a bit less likely that I'll be willing to invest any more funds in advertising on FB. When I see a company that doesn't really understand real community and mutual respect, I tend to distance myself from them and gravitate towards their counterparts who do get it.

Posted
 

Keys to Preventing Business Suicide


Newsletter Sign Up Form 

 


  

 

This blog article is no longer available to the general public.

Please sign up for my newsletter to receive articles like this in your inbox every month, along with special editions periodically.

Thanks so much for taking the time to read this blog. I truly value your visits.

Sincerely,

Donna, aka WWAHHMpreneur

Posted
 

[WhitePaperSource] FREE webinar: Overcoming the 7 Biggest White Paper Mistakes...

[WhitePaperSource] FREE webinar: Overcoming the 7 Biggest White Paper Mistakes...

...free webinar coming up called "7 Ways to Overcome the Most Common White Paper Mistakes." See http://bit.ly/b46sxF

Jonathan Kantor (author, Crafting White Paper 2.0) will join me in exploring the common mistakes that make white papers useless. If you're looking for better leads for your business or thinking about getting started with white papers, you won't want to miss this webinar.

The FREE live event takes place Wednesday May 26th. Go here for details: http://bit.ly/b46sxF

By attending this online event you'll discover how to attract quality leads and grow your business with the world's number-one marketing toolthe white paper.

The free seats are limited and the event takes place in just a few days (nearly 200 of your peers have already signed up). Be sure to go here and secure your seat now before they're gone: http://bit.ly/b46sxF

Hope to see you there!

Faithfully Yours,

Michael Stelzner,
Founder of WhitePaperSource

P.S. Remember, this free online event happens in only a few days (Wednesday May 26th) and will be recordedbut you must register in advance by going here now: http://bit.ly/b46sxF
Here's to your success!

Posted
 

Marketing Help - Free Consultation

As posted on the social marketing website known as Tw-utorial.com:

For those of you who have been wanting more helpful information on using Facebook effectively for your social marketing efforts, I previously mentioned Mari Smith, who is known as THE Facebook marketing expert.

Mari Smith has co-authored a brand new book to assist you with your marketing endeavors on Facebook:

Also, I am available to provide marketing assistance, including social marketing. For more details:

^^click above for online contact form^^
 OR
  Send email to:
inquiries at dmjconsulting.com
(replace at with @)

Connect with me at http://www.tw-utorial.com

Posted
 

Privacy As Payment

My Comments on: 

"Facebook holding staff meeting on privacy as criticism grows"

My main concern with Facebook, in regards to the user experience, is that numerous minor and major changes have been made with little to no warning, consistently during the last few years, as FB's had its highest growth.

Since I use it every day, and even all day long when I am working on projects, I would have noticed an announcement or two, if they were made. Why are the changes mostly made so secretly and privately when they have to do with making other private people's information available publicly?

I believe that this is where we learn that nothing is ever truly free, even if the price is not readily evident.

I can honestly say that any future alternatives to Facebook that may arise would be fairly attractive to me and most of my contacts, as well. Privacy and freedom are interwoven, and I don't know anyone who wants to completely trade them in just for a free online networking experience.
Posted
Posterous theme by Cory Watilo.